Brazil
Oster
Client Oster
Category Full Campaign
Year 2020
Website oster.com.br
About the project

Before the pandemic, most people spent their days away from home. With it, millions had to adapt to a new way of life. In this new model, the home became a space not only to live but also to carry out all kinds of activities.

It became necessary to cook more, find space to work, and perform more household chores. New ways to entertain the children had to be discovered.

And the more time spent at home, the stronger the bond with it becomes. There is also a greater desire to make the home a pleasant environment to live in. It is no coincidence that thousands of people took advantage of the pandemic to make improvements to their homes, bringing old renovations and projects to life.

The promotion "Dream Kitchen Oster - By Maurício Arruda" came at a time when people have intense contact with their homes, offering a special prize for participants: the possibility of transforming their kitchen into a dream kitchen. Also as a prize, 10 Oster product kits were raffled.

And to deliver a dream kitchen, nothing better than one of the best architects in the country. That's how Oster invited designer Maurício Arruda to design the kitchen and act as the promotion's ambassador. A renowned professional recognized internationally, Maurício is also a former presenter of the program "Decora" on Multishow.

Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.

Result

To communicate the promotion, Sambba developed an integrated on and off media action, with sponsorships and media on cable TV, Native Ads, campaigns on social media, and display networks, advertisements on Spotify, along with an efficient influencer marketing strategy.

The Dream Kitchen Promotion by Maurício Arruda was one of the largest promotions ever carried out by Oster, contributing to a significant increase in sales during the period.

With great engagement and penetration, the campaign created by Sambba contributed to Oster's sales growth, customer loyalty, and further advancement in the brand building and recognition process in Brazil.